DIY: When DIY Is Not Enough

In the times of success, you can only think (at least I have, in my rap perspective) that hording all of it will keep you on top. This is absolutely wrong, and I only learned this from the feelings it gave me by giving away contacts to people who really desired to excel in their work.

My current tour with Matisyahu is like a dream come true. In this time, of grind, I always look to other people who have helped me in the past. For instance, even those who I hire to assist me in PR and email blasts, etc., will benefit from my hard work because with me, even giving them material to work with, it builds trust and branches out far more than a "service-only relationship."

I am currently collecting hundreds of emails of people who have serious interest in staying in touch and purchasing product in the future, because they saw me rock a show of over 1000 people. Now, it would only hurt me if I didn’t give these contacts to other people I trust. (1) They work with me. (2) A team in a unified group of players coming together for a reason (victory).

We get confused that, on occasion, DIY means “every man for himself!” (remember those games you played?). Once I realized that I couldn’t keep up with my blogs, or get computer access all the time, or get things on the road to everyone, I stopped and decided to formulate a plan. Lets change DIY to DIT (Do It Together).

Everything is branding and team work. Currently, like I said, I am on the MATISYAHU tour. I am part of the MATISYAHU show. This is not the KOSHA DILLZ show.

If it was, I would be doing my own music. I perform with the main intention of making his set better... livening it up. Once I roll up my selfish sleeves and begin to think for the betterment of my TEAM, I realize we all benefit and do better in the long run, for results are always positive.

With that being said, I want to show you some awesome video footage of a stage dive last night that probably hasn’t been done since Method Man and Redman came to town on their first album.

And hey, if you like… watch this live freestyle in Omaha, NE.

Enjoy!

- Kosha Dillz

PS: my new album, Beverly Dillz, is on iTunes.