INDUSTRY INSIDER: Hip Hop Lost Its Back Bone
Trading War Stories w/ Dave House
Powered by bookbanditz.com/thisis50bookclub
Its the episode when the Green Goblin dropped Spider Man, its the Riddler clothes lining Robin while Batman actually gets caught in the trap that the Penguin made, and the Russian defeated Hulk Hogan on July 4th on the USS Intrepid and took the title, while little Jimmy tears up holding his American flag. Hip Hop, the once mighty culture that made Arnold from Diff’rent Strokes stand up to his principal after being told to move his cardboard box off school grounds, has fallen to the hands of those who couldn’t wait to get rid of it in the first place.
I’ll tell you where Hip Hop went wrong, once people of Hip Hop Culture realized they had something to lose if he or she went against the grain. Listen to your radio station, them dj’s don’t want to play what they are mixing, but they are playing it because they need to be on the air to negotiate club gigs to drive in that revenue to feed their families. Look at these rappers, they are rapping the same tired topics as if it is the generic format of what is rap music today. But they can’t help it, a budget won’t get released if the artist don’t give the companies EXACTLY what the company defines as a hit record. So we will never hear a new sound, or style, or become open to a new agenda from an artist or movement if its regulated by the executive who has pictures of Bruce Springstein ( #1 selling album this week check the Soundscan), from his “Born in the USA” tour pictures hanging in his office.
The whole “cater to the woman and watch the men will follow” theory has blown up out of proportion that we went from seeing the same “hoe from the Million Man March”, to “having em in different area codes”, and now they on prime time with Flex earning appearance money from local club venues? They are getting book deals, reality shows, and talk show while the unsigned rapper from Little Rock screaming Please Listen to my Demo?
Now the Government is passing a bill to pretty much shut down how more than half of us eat or get information. And we are sitting here distracted by Reality TV, Hip Hop Beefs &Hip Hop gossip meanwhile the powers that be work long hours to shut down our culture. Radio research shows that stay-currents research faster than new music so the radio playlist is going to get tighter so new music will continue to go unnoticed & lost into the black hole of called the internet unless the song title makes it to the top 20 on the chart. And even when the record hits Top 20, the research will destroy the record and take it out of rotation, see Meek Mill “Tupac Back” in 2011. But what does it matter anyway, today’s number one records are forgetful at best since Webbie “I.N.D.E.P.E.N.D.E.N.T”. Noone on this email blast list can name 10 number one records from 2009 faster than they can name 10 number one records from 1999, if they life depended on it.
Hip Hop lost. Lost because the foundation of Hip Hop has something to lose due to the economy. Hip Hop and Pop culture have now married into American culture to the point where the 13-18 and 18-24 year old market don’t know the origins of authentic Hip Hop to make a distinction between what Queen Latifah DID to what Nicki Minaj is DOING. Hip Hop lost cause we let the word “hate” spread through the culture like a cancer where now in 2012 KRS One looks like “a hater” for rushing PM Dawn off the stage.
A wise OG in the industry from Jersey like myself said “man, get your money and do your thing.” “Ignore the trends of hip hop because the money dried up and fans are fickle like fiends and will run to the dealer with the purple tops if he packs more than your blue tops. And that same fiend will cop in front of the police precinct if the deal is right.” Thats how fickle the fan is and always been, but the difference between yesterday and today is that every dealer selling baking soda, and the fans are copping. That how you know the game messed up.
Lets stand up for something Hip Hop. Hip Hop has become a modern day Tower of Babel where all the DJ’s are playing the same record, all the fans are liking the same music at the same time, and Hip Hop News alerts have become direct rivals of Star & National Enquirer. Record companies have their own agenda toward profit, which is the same format from yesterday: and now combined with the shock value format of merging television & music. The government continue to create digital laws in favor of the music industry that the government is still trying to figure out. In 2013 when the contracts that recording artist like Bruce Springstein, Donna Summers, & Billy Joel fight to retain the license to their music, the public will see first hand why signing a “record deal” is designed to keep the artist in debt & dependent. While companies continue to make gazillions in profits off those three catalogs alone, those same companies are still going to fight these artist despite their contracts they signed in 1978 expired. Hopefully, witnessing Bruce & them fight for what’s theirs when their 35 year clause expires will encourage the indy artist trying to “get signed” what he is truly getting into when he finally does get signed.
If we don’t stand for something we will fall for anything.
Words By: Dave House
- INDUSTRY INSIDER: TRADING WAR STORIES WITH DAVE HOUSE
- The Voice Project announce the first round of artists to join The Musician Coalition
- DJ SPOTLITE- DJ EMILIOT
- Fat Joe Joins The Fight Against Childhood Obesity
- David Dallas’ “The Rose Tint” Album Release Party @ Mercury Lounge