SXSW 2012: A View From Behind The Scenes

Every March, during South By South West, Austin, Texas, undergoes a complete transformation – from a laid back town with a population of 800,000 to a bustling, overcrowded city. This year, it brought an influx of 300,000 extra people. The small downtown gained more advertising and bodies than Times Square. Every bar, store and restaurant became a venue and the usual Tejano polkas and fresh tortillas of my east Austin neighborhood were replaced by... Read More



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